How to build your own clothing brand and sell your products all over the world. In this process, we need to keep learning and improving our professional skills in order to remain invincible in the fierce market competition.

What is the good gym wear we need to look for, who is your target user, what kind of product does your target audience like, what kind of product do you want to sell, and what kind of service can you provide ？

For example, if your target users are women, then you need to find some womans sports wear, or yoga clothes suitable for women to do sports; if your target users are men, then you can find some gym wear for men.For another example, if your target users are children, then you need to find some yoga clothes suitable for children; if you want to sell to those who want to make themselves look better or have body requirements, then you need Find some yoga clothes that are better looking, more figure-defining, or more sexy.

For newbies, they may feel that I don’t know what kind of products I should buy. So here I give you some advice.

First of all, we must determine a concept, that is, must the best athletic wear be functional? Must be able to wear to exercise?

Many people say that yoga clothes must be functional. But what I want to say is that yoga clothes don’t have to be functional. You can take a look at many new domestic brands that also target the female market, and they have been doing it for many years.

If a brand wants to develop into a brand with great influence, brand value, user reputation, and customer loyalty, then it should not only focus on functionality when doing product development.

Some people may say that I want to sell those sports enthusiasts to wear my yoga clothes to exercise. Then it is necessary for these sports enthusiasts to feel the comfort brought to them by yoga clothes. For example, many yoga clothes are made of relatively thin fabrics, because such fabrics allow us to wear them for exercise without feeling restrained when doing some movements. But some yoga clothes are made of thicker fabrics, which will give us a sense of restraint when doing some movements, which will affect our movements.

So yoga clothes should pay attention to its comfort. If a trendy workout clothes can bring you comfort, it can give you a sense of pleasure. For example, if we wear comfortable yoga clothes and do some stretching exercises, we will be very relaxed and comfortable at this time. Now when many people buy yoga clothes, they pay great attention to functionality. But I think if a brand wants to develop into a brand with great influence, brand value, user reputation, and customer loyalty, then it should not only focus on functionality when doing product development. Because this will cause you to think too complicated about consumers, because each of our consumers has different needs.

If we only focus on functionality when doing product development, then consumers will be very confused when buying the product, and even think that this product may not be useful to me. So I think a brand must take into account the needs of consumers when developing products. Of course, we can also use some functional fabrics to solve some problems that users may have during exercise; but I think we still have to return to the concept of comfort when doing product development.

 What is comfort? That is, when you are doing product development, you have to consider the fabric of yoga pants. When we make yoga pants, everyone lifts the pants with their hands. Sometimes I feel this way too.

If we wear a pair of yoga pants while exercising, and then our movements are affected by lifting the pants, then such yoga pants are uncomfortable for us.

So I think the most important thing about yoga clothes is its fabric. When doing product development, you must take into account both the comfort and functionality that consumers want.

I think we must return to the concept of comfort when doing product development. If you can sell comfortable workout clothes, those sports activewear are pretty good.

If the fabric of a yoga pants is not comfortable, it will affect our experience when exercising, and even affect some of our movements when exercising. It would be great if this could be taken into account during product development.