On June 3, at the top international design event 2021 “Design Shanghai”, the Audi brand further broke down the barriers, and cooperated with the well-known fashion brand Stella McCartney to achieve in-depth co-creation around the theme of “recycled design”.
Through the internal and external linkage of the double booth, the Audi brand innovatively demonstrated its application of “recycling design” in the automobile manufacturing process and its in-depth thinking on promoting sustainable development with innovative technology.
One is a car brand and the other is a fashion brand. The cross-border cooperation is the perspective of sustainable development. Fashion design and automotive industry design have the same goal in terms of different ideas.
Stella McCartney is a leading fashion designer in the industry. The core concept is to reduce waste through technical means.
The newly exhibited Audi e-tron GT quattro, Audi’s pure electric flagship model, which uses recycled materials. From this detail, it can be seen that Audi & Stella McCartney are connected with each other in terms of energy conservation and environmental protection.
the interior of the Audi e-tron GT quattro uses renewable materials in a large area. The carpets and floor mats are made of econyl recycled nylon, not unifi recycled polyester. The Econyl material, composed of 100% recycled nylon fiber, is a kind of renewable material. These fibers are all from production waste, discarded textiles, old carpets or old fishing nets. It’s well know as lyocell eco friendly, rayon eco friendly
Although it’s leather free, the Audi e-tron GT quattro retains the exquisite craftsmanship to the greatest extent while taking into account sustainability.
Judging from the feeling of sitting the new car, Audi’s overall design style quality luxury experience have not been weakened by the use of new sustainable materials. This is Audi’s new answer to the design of future cars. Wear workout leggings from most sustainable clothing materials and drive sustainable audi, be the cool guy for the earth !
It is worth mentioning that the Audi e-tron GT quattro is the first Audi model to formulate a mass production plan without the use of physical prototypes. All assembly processes have been tested and optimized in a virtual space. It’s a great progress to space saving, material saving and man labour saving.
In addition, the production of the Audi e-tron GT quattro has also achieved zero carbon dioxide emissions, perfectly presenting the forward-looking exploration of the Audi brand on the concept of carbon neutrality.
In conclusion, the Audi e-tron GT quattro is designed to implement the principle of “Aesthetics comes from efficiency” and achieve the ultimate balance of three senses: sporty, luxurious, and comfortable.
With the progress of the times, people’s understanding of luxury is also changing, and this time 2021 “Design Shanghai”, Audi excellent interpretation of such changes.
Nowadays, energy conservation and environmental protection have become a global consensus. The era of sustainable travel is coming. The Audi brand fully embraces the wave of electrification and is firmly committed to the high-end Transformation of sustainable mobile travel service providers.
Post time: Oct-08-2021